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In 1862, Don Facundo Bacardi, a wine and brandy merchant from the small town of Santiago De Cuba, founded the first rum production factory on the island of Cuba. His idea was to "civilize" the drink, which until now had been robust and had an unpleasant aroma and taste. Bacardi succeeded in softening the taste of the drink through charcoal filtration and distilling it with a light taste using a procedure that was completely new at the time. a rum that could be drunk straight or used successfully in mixed drinks. This is how Bacardi rum began its triumph all over the world. Years after Don Facundo's innovative ideas that fundamentally changed the production of rum, Bacardi rum is very highly recognized and appreciated all over the world and has found a very wide use. Today, Bacardi is the best-selling rum in the world, having won more than 150 awards and recognitions at various exhibitions and confirming the high quality of the entire product line.
